Creative and tech-savvy Art Director with more than 14 years of experience in developing campaigns, brands, and collaterals across industries including advertising, ad tech, software, financial services, retail and healthcare.

Collaborates with internal business partners to meet marketing and sales goals. Conceptualizes and produces brand assets, both print and digital, while directing in-house designers and external agencies to punctually deliver quality, curated on-brand deliverables.

Design
Illustrator, Photoshop, InDesign, Powerpoint

Web & UI
Wordpress, Ceros, Sketch, Adobe XD

Programming
Bootstrap, HTML, CSS, Javascript

Videoraphy
After Effects, Adobe Premiere Pro

Email Automation
Pardot, Eloqua, Marketo

Analytics:
Tableau Desktop & Tableau Public

Task Managment:
Wrike, Asana, Jira, Teamwork, InvisionApp

Team Communication:
Slack, Skype

Criteo

Art Director, 2017-2020

Head of brand design and development for global marketing. Trusted to develop and lead corporate brand strategy. As art director, directed and implemented a brand refresh and created internal and external marketing materials. Consistently pushed the brand’s boundaries as it grew into one of the most respected adtech firms in the industry.

• Wire-framed and Designed existing corporate website

• Led weekly meetings with creative services, web, business operations, and UI & UX teams

• Communicated regularly with internal C-level leaders on key brand initiatives

• Liaised with multiple departments to establish consistent communications

• Managed a team of on-site and off-site designers

• Led curriculum and delivered quarterly brand ambassador seminars for 3,000+ global employees

• Designed and managed brand templates for Salesforce Pardot (email and landing page)

• Directed the art and design of interactive eBooks, keynote and pitch decks and PPC ad campaigns

Innovid

Art Director, 2015-2017

Enlisted to drive forward a compelling brand refresh and brand architecture that spanned brand guidelines, corporate website, email templates, sales collateral, presentations, video, event materials (booths and adverts) and PR graphics. Became the go-to resource for Sales and Marketing to direct multiple design projects simultaneously with a high level of creativity and critical thinking.

• Understood target buyers at agencies, brands and publishers and ensured marketing materials  communicated the right brand message relevant to their needs

• Executed and storyboard all print, digital, web and video projects

• Communicated and articulated concepts and rationales to senior management

• Oversaw outsourced design projects and vendors as necessary, to ensure outputs were delivered  on-time, on-budget and on-brand

• Worked closely with marketing team leads including events, product marketing, and  communications to ensure projects were both efficient and high quality

• Oversaw all event production e.g. Lighting, Sounds, Live Stream, Print and Signage production

Intralinks

Art Director, 2013-2015

Hired to produce and oversee design deliverables from concept to delivery across multiple business units, independently and while managing agencies and designers.

• Partnered with project managers to deliver print and digital campaign design for  internal and external events

• Implemented and maintained a high standard of design, format and production  that adhered to brand standards while delivering strong graphics on-schedule

• Developed visual compelling content that is easily consumable by the intended  audience, including videography, animated graphics, web assets, direct and  email campaigns and print and digital advertisements

NICE System

Art Director, 2011-2013

Brought on board to design and develop high-quality graphics for campaigns in line with brand standards.

• Created innovative online and interactive media including websites, Flash  demos, presentations, webinar invitations, e-newsletters and other interactive  projects

• Produced leading edge marketing materials including print collateral, event  merchandising and internal sales tools

• Developed storyboards for complex demos, animations, videos and presentations

Jungle Communications

Art Director, 2009-2011

• Designed, developed and deployed marketing campaigns

• Partnered with clients to develop messaging for campaign assets

• Managed vendor relations for all marketing related campaigns

• Assisted in media placement strategies for clients in out-of-home, radio, web  and social media

Kids Headquarters

Art Director, 2008-2009

• Led graphic design for the Ecko Division, in collaboration with sales and  marketing

• Nurtured a working relationship with the company’s overseas vendors

• Edited artwork for senior creative staff and assisted with Technical Design for measurements and alterations

• Created the art specifications design sheets for overseas production with  manufacturing partners and ensured product samples met quality, color and  material requirements

• Researched and compared competing apparel companies’ product standards

One Element

Art Director, 2006-2011

• Created and oversaw all design, marketing and business development

• Responsible for client relations, budget management, proposal writing and  vendor and freelancer coordination

• Designed and develop marketing campaigns including web, social media,  branding, outdoor, digital and print collateral

• Train, supervise and provide art direction for designers and sales teams

• Maintain production schedules and client timelines